My work takes me around the world and I find it fascinating to learn about different cultures; such knowledge is invaluable. Thanks to globalization, cultural awareness is crucial for business success. I would like to share some of my observations with you.
In the U.S., business is quite impersonal; beliefs about religion and cultural traditions are “left at home.” American ideas about business are also very scientific; approaches are analyzed, methodology studied in a search for what is more efficient, more cost effective, and/or more unique.
With this cultural awareness, a foreigner doing business in the United States can understand why change is readily tolerated here. New ideas change the way business is done and the work force is constantly revolving; some leave, some are fired and new people hired. Friendly working relationships don’t often carry over to after-work hours.
Some cultures are not so comfortable with change.
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