My work takes me around the world and I find it fascinating to learn about different cultures; such knowledge is invaluable. Thanks to globalization, cultural awareness is crucial for business success. I would like to share some of my observations with you.
In the U.S., business is quite impersonal; beliefs about religion and cultural traditions are “left at home.” American ideas about business are also very scientific; approaches are analyzed, methodology studied in a search for what is more efficient, more cost effective, and/or more unique.
With this cultural awareness, a foreigner doing business in the United States can understand why change is readily tolerated here. New ideas change the way business is done and the work force is constantly revolving; some leave, some are fired and new people hired. Friendly working relationships don’t often carry over to after-work hours.
Some cultures are not so comfortable with change.
South Korea is heavily influenced by Confucian values which emphasize group harmony, respect for authority, and loyalty to family and friends. This means that most Koreans are very conservative, making change difficult and slow. A business person with cultural awareness will work to develop personal relationships with Korean clients.
In Saudi Arabia, the influence of Islam affects all aspects of life. American business people notice a fatalistic attitude; nothing happens unless it has been willed by God. Again, cultural awareness brings understanding which brings acceptance and patience. In Saudi Arabia, things will happen when they are meant to happen and that includes business deals.
Fostering cultural awareness not only helps your business; it makes you a more interesting person, too!
Remember...You Are a Super Hero!
Jinsoo Terry
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